About Us

AFI (Alaa For Industry) is a leading industrial supplies company in the Middle East, we supply customers with high-quality engineering products and services for hydraulics, pneumatics, transportation, power transmission and industrial equipment, when and where they need it.

Our expanding distribution network, broad product line and delivery options help customers save time and money. We work with customers to drive results for their businesses, from keeping operations running efficiently today to continuously rethinking, retooling and optimizing for a more productive tomorrow.

Why Choose Us?

Huge Selection of Products
Great Quality
Customer Satisfaction and Support
Same Day Shipments on Most Orders
Sales Professionals with Outstanding Product Knowledge
Exclusive Global Brand Products
Extended Service Plans

AFI was established in 1984 in Dammam, Saudi Arabia. During that time the company was engaged in the manufacture of hydraulic seals and trading of industrial products. Although the focus was on the manufacturing of seals and the transportation industry, AFI soon successfully expanded into related businesses by establishing international partnerships with leading industrial brands.

Registered under Ibrahim Ali Al Rashoodi & Partners Holding Company (LLC). Today AFI is one of the largest and most diverse industrial companies in the Middle East which has various subsidiary companies with diverse business interests. With 18 branch offices across the Gulf region and over 850 employees, AFI provides a focused approach towards the local market and delivers quality services and innovative solutions for a wide range of industrial applications.

Our Vision:

AFI continuously strives to be the preferred partner of choice for quality engineered services and products for all industrial applications when and wherever needed

Our Mission:

AFI will utilize its expertise, energy and passion to provide a service that strives to exceed expectation and provides premium brand products of superior quality, supported with cost effective engineered product and service solutions for the correct application, underlined with leading long term support for our products and services, creating value to our customers and stakeholders. The organisation is committed to the regional drive for increased localization in employment whilst achieving sustained growth and innovation and securing the long term future of our employees and their families.

Our Core Values:

Quality

AFI is ISO 9001 accredited since 1997 and provides premium quality products and services for all industries and government sectors it serves. We achieve customer satisfaction by meeting and exceeding customer needs, and by complying with all applicable statutory and regulatory requirements, both national and international.